Key topics this year include:
- Mitigating Big Data to maximise results
- Building on Social Media strategies to maximise return on investment
- Customer retention at the captive finance arm
- Successful marketing automation at the dealership level
- Lead conversion through global data integration and intelligent automated marketing
- Quality Vs Quantity: Lead generation and conversion to increase sales in the 21st century
Who should attend?
Senior Vice Presidents, Vice Presidents, Directors, Managers and Heads of:
- Customer Relationship Management
- Customer Insight
- Customer Dialogue
- Sales
- Marketing
- Interactive/Digital Marketing
- Customer Experience
- Dealer Relations
- Social Media
- Aftersales
Automotive mag als mediapartner van het event korting aan zijn lezers aanbieden. Door het vermelden van de code Auto20 wordt een korting van 20 procent toegepast.